Business Decisions
We review the customer, business model, positioning, pricing, operating implications and the practical consequences of the available options.
We work with founders who have an idea but still need to determine whether it can become a viable business. The review may cover the customer, the problem being solved, the business model, likely costs, pricing, competition, market choice, launch sequence and the tests required before investment.
We help owners compare possible directions and decide what makes the most commercial sense. This may include growth, expansion, a new channel, a partnership, a change in pricing or a different business model.
We help businesses determine who a new product or service is for, why someone would buy it, what differentiates it, how it should be positioned and priced, whether it fits the target market and how it should be launched.
We work selectively with jewellery, watches, fashion, retail, hospitality and related premium businesses on positioning, client proposition, product direction, pricing, service standards and commercial relevance.