Financial
We review whether the costs, pricing, risks and expected return support the proposal.
Founder & Strategic Director
Natalia
Cesnakauskiene
Natalia has more than 20 years of senior business experience across strategy, operations, finance and audit, governance, international management and commercial decision-making.
She has been based in Dubai since 2012 and has practical experience of both European and GCC business environments, including premium and luxury sectors.
LinkedIn profile ↗How this background informs our work
Five areas considered when reviewing a business decision
AURÉ reviews business questions from financial, operational, strategic, commercial and customer-perception perspectives.
Operational
We assess whether the business can deliver what the product, service or market plan requires.
Strategic
We compare the proposed direction with the other realistic options available.
Commercial
We examine who is likely to buy, why they would buy and how the business will reach them.
Perceptual
We consider how the customer is likely to understand the offer, price and positioning.
Professional background
Experience relevant to AURÉ projects
20+ yearsDubai since 2012Europe and the GCC
Strategy and management
Business direction, organisational priorities, decision-making and implementation.
Finance, audit and governance
Financial review, risk assessment, accountability and governance requirements.
Operations and international business
Senior operating responsibility across international business environments.
Luxury and premium business
Experience across gemstones, jewellery manufacturing and luxury retail, together with a practical understanding of product, service and client expectations.
Enquiries
Discuss a project with AURÉ
Send a short outline of the business, the decision and the support required.
Enquiries ↗