Is the GCC the right market?
We assess the proposition, likely customer, category, operating capacity and the evidence available before entry.
Europe → GCC
Can this business work commercially in the GCC?
We help European businesses determine whether expansion into the GCC makes commercial sense, whether the UAE or Saudi Arabia should come first and whether the proposition, operating model and management team are ready.
Should the UAE or Saudi Arabia come first?
We compare the customer, access, costs, operating requirements and the role each market would play.
What needs to change?
We review positioning, pricing, product or service adaptation, local expectations, route to market and who owns and manages the client relationship.
What specialist advice is required?
We identify where local legal, tax, licensing, technical or sector expertise is needed.